What Is E-Commerce?
Simply put, e-commerce is the online transaction of business, featuring linked computer systems of the vendor, host, and buyer. Electronic transactions involve the transfer of ownership or rights to use a good or service. Most people are familiar with business-to-consumer electronic business (B2C). Common illustrations include Amazon.com, llbean.com, CompUSA.com, travelocity.com, and hotels.com.
* E-tailing or "virtual storefronts" on Web sites with online catalogs, sometimes gathered into a "virtual mall"
* The gathering and use of demographic data through Web contacts
* Electronic Data Interchange (EDI), the business-to-business exchange of data
* E-mail and fax and their use as media for reaching prospects and established customers (for example, with newsletters)
* Business-to-business buying and selling (B2B)
Step-by-Step Guide
Use these steps as a guide to creating your website and marketing your company overseas using the internet and key service providers.
1. Select a Domain Name
Selecting a domain name for your company's international website(s) is the first important decision you'll make and can potentially have significant marketing implications.
2. Register at Search Engines
Help potential customers find your website by registering with the major search engines in the countries you wish to target.
3. Choose a Web Host
Find a dependable web hosting service to house your localized website(s). Many hosting providers offer additional value-added services such as site maintenance, search registration, site development, etc.
4. Website Content – Localize and Internationalize
Target international customers by tailoring your website to local language and cultural tastes.
5. Execute Orders
Enable your customers a variety of payment options that meet local business practices and be aware of other considerations when doing international business such as taxes, shipping, customs duties, and after sales service.
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